Geneva: The story of Facebook's new font

Perhaps you've noticed that the posts in your Facebook timeline appear slightly off. 

In fact, it turns out that Facebook is testing a new font for some desktop users. And if you're a typeface nerd, you'll likely recognize the new font as Geneva, a font developed at Apple in the early 1980s.

For reference, here's the old font — Helvetica — next to Geneva:

So: What's the deal with Facebook's latest font?

To give a brief rundown of its history, we're taking it back to 1983, when a young designer named Susan Kare started her first typographic design job at Apple.  Read more...