Sources Contact Advanced Search Tutorials

An Interest In:

Web News this Week

Search Archive

Some of Our Sources

View All Sources

Help Webnuz

Referal links:

June 2, 2016 08:00 pm

Startups Can't Explain What They Do Because They're Addicted To Meaningless Jargon

Josh Horwitz of Quartz, who is attending RISE Conference, has an observation to share about the startups he is seeing at the event: As startup culture has gone global and transcended stereotypes, though, one of its defining traits has stuck around. Startup jargon is alive and well, and it seems to be getting worse. "Content." "Platforms." "Synergy." "End-to-end." "Solutions." It's nearly impossible to find a startup at the conference that doesn't resort to jargon when describing itself. These words sound technical and informed. But they mean nothing, and they make it difficult for ordinary people to understand what a company actually does. In an effort to either sound smart and attract investors, or to simply dress up an otherwise boring product, startups that rely too much on jargon end up alienating the users they want to attract.Also in the report, Horowitz talks about an app called Cubes, and how it was pitched to him. "We visually organize your email and cloud-based content for ultra fast access. It's visual storytelling with any type of content." The app essentially retrieves non-text attachments from one's email or Dropbox account, takes screenshots of those things and bundles them together in a standalone app.

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot