BMW refocuses i brand on driverless cars instead of EVs, report says

Who would have ever thought BMW, the "Ultimate Driving Machine" brand, would someday view autonomous tech as paramount to electrified vehicles?

In the face of increasing competition in the luxury EV market from Porsche, Audi and Tesla, rather than double down on lightweight electrified cars, BMW has instead shifted the efforts of its i brand to focus on autonomous driving technology.

According to Automotive News, BMW board member Klaus Froehlich revealed that BMW i was relaunched in April as Project i Next, a division charged with producing driverless cars. Read more...