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May 31, 2016 04:00 pm

Samsung To Roll Out In-TV Ads To Legacy Displays Via Software Update

An anonymous reader writes: According to an insider at Samsung's growing advertising team in New York, the second-largest consumer tech manufacturer in the world is planning to retrofit older network-connected TVs to display tiled ads via a software update. The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China, has included 'baked' ads into the interface of its recent TV offerings, and also experimented with injecting ads into users' streamed video, transmitting voice commands to a third party -- and, ironically, battling Android over its own AdBlocking technology.

at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/2pzX2rxPVn8/samsung-to-roll-out-in-tv-ads-to-legacy-displays-via-software-update

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