Instagram will finally give businesses an official presence on its platform

Businesses will soon be able to find a new home on Instagram.

The photo sharing app previewed new profiles and tools for businesses Tuesday, which will be available to people in the U.S., New Zealand and Australia in the next few months.

The update, which we first got a look at earlier this month, will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads.

For users, the most noticeable change will be the addition of a contact button to profiles of businesses, which will make it easier to interact with stores and brands outside of the app. Companies will be able to add an email address, phone number, or text message option to their profile, along with directions (if they have a physical location.) Read more...