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May 27, 2016 04:00 pm

Facebook Begins Tracking Non-Users Around the Internet

Amar Toor, reporting for The Verge: Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party sites to track members and non-members alike (Editor's note: link swapped with a non-paywall source). The company says it will be able to better target non-Facebook users and serve relevant ads to them, though its practices have come under criticism from regulators in Europe over privacy concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe today, alerting them to its use of cookies as mandated under an EU directive.Mark Wilson of BetaNews adds that Facebook has outlined these changes in its cookies policy page. As part of which, the company is now allowing Facebook users to opt-out of the ad scheme by making changes to their Facebook settings. For users that don't have a Facebook account, they can opt-out through Digital Advertising Alliance in the United States and Canada, and the European Interactive Digital Adverting Alliance in Europe.

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