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May 25, 2016 09:03 pm GMT
Facebook plans to shut down FBX, the ad exchange that allows advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The news was first reported in The Wall Street Journal and we’ve confirmed it with Facebook. In an emailed statement, Vice President of Monetization Product Marketing Matt Idema suggested that this is part of Facebook’s shift to… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rm0VKDRr45c/
Facebook will shut down FBX, its desktop ad exchange
Facebook plans to shut down FBX, the ad exchange that allows advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The news was first reported in The Wall Street Journal and we’ve confirmed it with Facebook. In an emailed statement, Vice President of Monetization Product Marketing Matt Idema suggested that this is part of Facebook’s shift to… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/rm0VKDRr45c/
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