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May 18, 2016 06:50 am PDT

Siemens Healthcare demonstrates how to totally fail at rebranding your business

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The company formerly known as Siemens Healthcare, as august and sterile as they come in the German healthcare business, is being rebranded as "Healthineers" in advance of a public stock offering. At best, it's cringe humor, right down to the Teletubbies-style dance music (above, described by the Financial Times as "writhing spandex horror") from the launch event. (more…)


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/EqZV7bgDVlk/siemens-rebranding-train-wreck.html

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