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May 17, 2016 12:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/p7ySyJ8VH9I/amazon-to-sell-its-own-private-label-groceries
Amazon To Sell Its Own Private-Label Groceries
An anonymous reader writes: The Wall Street Journal reports Amazon will soon roll-out its own private-label brands of common household items like coffee, diapers, and other perishable groceries. Such offerings include baby food, tea, coffee, spices, and even laundry detergent, and will live under the brand names Happy Belly, Wickedly Prime, and Mama Bear. The products are expected to go on sale as soon as this month, available exclusively for Amazon Prime members. The idea to sell private-label products is nothing new for Amazon. It's been selling consumer electronics devices under its Amazon Basics line for quite some time now. They launched several in-house clothing brands earlier this year as well. In 2014, the company had to recall its Element brand diapers due to a design flaw. With a wider array of private-label goods, especially edible goods, the stakes are only higher, as one recall could severely hurt the company's reputation.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/p7ySyJ8VH9I/amazon-to-sell-its-own-private-label-groceries
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