Instagram is testing analytics for businesses, too

Last week, we spotted an early test of Instagram's new profiles for business users. 

Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the photo sharing app is working on a set of fairly advanced analytics features that allow users to learn more about who is engaging with their posts.

The screenshots, once again posted by Later.com, show detailed analytics similar to what Page managers might find on Facebook.

Unlike the current app, which tells you nothing about your followers other than their user names, Instagram's analytics show a detailed analysis of who your followers are. You can see how they break down by age range, location and "the average time your followers are on Instagram on a typical day," according to Later. Read more...