Siri's creators introduce Viv, their new AI-powered personal assistant

Siri may be synonymous with the words "digital assistant," but Apple's sassy assistant will soon have a lot more competition — and it's going to come from the same people who first created Siri in 2007.

Viv, a new artificial intelligence-powered assistant app, just made its formal public debut and it looks like the app will be well worth the waitDag Kittlaus, the company's CEO (and one of the original Siri cofounders), took the stage at TechCrunch Disrupt in New York on Monday to show off the assistant in the company's first public demonstration of the app.