How Boomers are making air travel better for younger generations

Flying today is a need — not a pleasure

But, according to BMW’s Designworks, grandmas — and grandpas — are helping make flying fun again

At last month's Aircraft Interiors Expo in Hamburg, BMW Designworks’ Director of Strategic Partnering Garen Moreno challenged the "senior" label, saying the images it connotes of blue hair and high waistbands do not reflect today’s 65+ reality

Nor does it convey the impact the generation is having on the products that everyone else will also be buying.

"They will make the major impact and drive the actions of the majority in about 5-10 years," Moreno said. "What's fascinating about this group in particular — the experienced early adopters — is that their consumer and purchasing habits are having a direct impact on multiple generations as well." Read more...