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May 6, 2016 10:00 pm

YouTube: Our Primetime Audience Is Bigger Than the Top 10 TV Shows Combined

YouTube CEO Susan Wojcicki: "Today, I'm happy to announce that on mobile alone YouTube now reaches more 18-49-year-olds than any network -- broadcast or cable. In fact, we reach more 18-49-year-olds during primetime than the top 10 TV shows combined. At a time when TV networks are losing audiences, YouTube is growing in every region and across every screen." Ben Popper, writing for The Verge: Those numbers are a bit vague. We don't know exactly how many people are watching, or whether any individual channel comes close to matching the reach of network TV programming. Most importantly, that doesn't break out what percentage of the audience is watching Google Preferred content, the pre-approved brand-safe stuff that nets big ad dollars, versus the long tail of cat videos and home movies that have steadily dwindling value. Still, it seemed clear that YouTube's clout was not lost on the agencies handling big budgets. Wojcicki used her time on stage to announce that Interpublic Group, one of the world's largest ad holding companies, planned to shift $250 million from traditional TV networks to YouTube over the next year.

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