15 essential tips for mastering Facebook Live

Facebook Live is quickly becoming the hottest new live-streaming platform for both publishers and regular people. From Buzzfeed’s exploding watermelon to Dallas-based tattoo artist Liz Cook who streams ink sessions in real time and that snake expert who extracts venom from animals (note: omg), broadcasters — both professional and amateur — have flocked the platform.

While Facebook Live users are still trying to figure out what resonates most with their viewers (and how to get those view numbers up), some best practices are emerging. There are also some essential tips and tricks — like how to find out when most of your followers are online. Read more...