YouTube star Casey Neistat takes a second shot with his Beme video app

When YouTube star Casey Neistat launched his Beme video app last summer to his nearly one million subscribers, it blew up right out of the gate: In just a few days, half a million people downloaded the app and double that number of videos were uploaded to the platform.

It was deemed one of the most unique, freshest takes on social video sharing — a concept that didn't allow you to edit, filter or manipulate video in any way before posting it for others to see. But the beta version — buggy and still in the early development stages — didn’t live up to all that was promised.