An Interest In:
Web News this Week
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
April 27, 2016 10:12 am GMT
More about Startups, Innovation, Tech, Uk, and Lifestyle
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/O2zym11sAiE/
Topshop wants to bring affordable wearable tech to the high street
LONDON — Wearable tech is this season's hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that.
The high street brand just launched an innovation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street.
Through Top Pitch, Topshop wants to draw fashionable yet functional wearable tech further into the fashion arena with a "democratic approach to pricing".
The programme isn't limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel. Read more...
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/O2zym11sAiE/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable