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April 26, 2016 10:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/v_9Ow4ndGbU/youtube-to-roll-out-6-second-ads-that-you-cant-skip
YouTube To Roll Out 6-Second Ads That You Can't Skip
An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/v_9Ow4ndGbU/youtube-to-roll-out-6-second-ads-that-you-cant-skip
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