Snapchat makes custom filters for Australia's veteran's day

Snapchat, helping the youths connect with history. One topical filter at a time.

Anzac Day, held each year on April 25, marks the date Australian troops landed at Gallipoli, Turkey in 1915 during World War I. It's a day of remembrance for those who served, and what better way to memorialise the tragedy of war than with a bunch of thematic Snapchat filters to share with your mates? 

The company created three custom options for the day, including a wreath of poppies with the tagline "Lest We Forget," as well as a coin paddle, which is used for the Aussie gambling game, two-up — only legally played publicly on Anzac Day. Read more...