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April 21, 2016 12:00 am GMT
After years of VC exuberance, 2015 marked the end of an investment cycle for the adtech industry. Quite a few companies with high valuations stumbled, downsized, restructured and pivoted in order to achieve, or at least progress on a path toward, sustainable profitability. Yet, despite the contraction in VC investments, the industry is growing dramatically. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8_f1Fj0ic_0/
Adtech is going native on steroids, hyper-personalization and consolidation
After years of VC exuberance, 2015 marked the end of an investment cycle for the adtech industry. Quite a few companies with high valuations stumbled, downsized, restructured and pivoted in order to achieve, or at least progress on a path toward, sustainable profitability. Yet, despite the contraction in VC investments, the industry is growing dramatically. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/8_f1Fj0ic_0/
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