Device claims to 'turn off' cramps: Hoax or hope?

If you get menstrual cramps, you know how absolutely debilitating they can be. And most of us want to minimize our intake of pain medication.

 seeks to change the way we treat cramps. The new device, which launched in early April, is currently seeking funding on . It promises to "shut off" menstrual cramps through electrical impulses. 

"Shock" your cramps away? Interesting.

If you have ever received electric therapy from a physical therapist or a chiropractor, you'll be familiar with this method. Livia was designed to stop the pain receptors from your brain to your — as this video describes it — "lady parts."