Step aside, Soul Cycle: IMAX is testing an immersive cycling concept

Group cycling studios like Soul Cycle are a huge workout trend, but IMAX wants to take it to the big screen. And we’re talking big screen.

In fact, it wants to take you pedaling through the solar system and across the coasts of Hawaii, all from the vantage point of a studio bike seat.

The large-format film company, which has 1,061 IMAX theaters in 67 countries, announced on Monday will be opening a studio in the DUMBO neighborhood of Brooklyn later this month called IMAXShift. Unlike similar group-cycling exercise concepts, however, this one is built around the traditional IMAX experience you'd get when seeing, say, a new blockbuster film. Read more...