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April 13, 2016 11:23 am GMT
Your tolerance for watching video ads online may vary, but how would you feel if the video ad watched you back? That’s the premise of a new ad unit from Berlin-based ad tech startup Vyking. Dubbed ReactivAds, the new suite of interactive video ad formats promises to leverage “emotion, facial and gesture recognition” via any device’s webcam to offer a much more… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/v8KbnMcbAm4/
You looking at me? Vyking launches video ad that reacts to your facial expression
Your tolerance for watching video ads online may vary, but how would you feel if the video ad watched you back? That’s the premise of a new ad unit from Berlin-based ad tech startup Vyking. Dubbed ReactivAds, the new suite of interactive video ad formats promises to leverage “emotion, facial and gesture recognition” via any device’s webcam to offer a much more… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/v8KbnMcbAm4/
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