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April 12, 2016 02:44 pm GMT

Nick Jonas, Chloe Sevigny embrace Apple Watch in new ads

Njns87

Apple's celebrity-driven marketing push doesn't just extend to the iPhone and Apple TV: The company is harnessing the power of fame to push the Apple Watch as well.

See also: The next Apple Watch won’t change that much, even though it should

The ads, which were posted on Monday, feature big names like singer Nick Jonas, old school rocker Alice Cooper (playing golf!) and actor Chloë Sevigny. Unlike previous celebrity Apple ads — which focus on humorous skits or everyday situations — performers are featured in staged environments that are more conceptual than realistic

Also included in the series of eight ads — which demonstrate a number of features, from fitness tracking to checking the weather — is Stephen Colbert's band leader, Jon Batiste Read more...

More about Ads, Marketing, Entertainment, Apple, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/74j6OLAIgto/

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