An exploding watermelon is the biggest thing to ever happen on Facebook Live

A watermelon and several hundred rubber bands just helped prove why Facebook is betting so heavily on live video.

More than 800,00 people tuned in to a Facebook Live Friday to watch as two BuzzFeed staffers attempted to explode a watermelon with rubber bands. 

The broadcast, which lasted just over 45 minutes, went viral across Facebook and Twitter as suspense grew.

By the time the watermelon finally did explode — more than 40 minutes into the broadcast — more than 800,000 Facebook users had tuned in. The video had more than 3.2 million views at the time of this writing. To put that in perspective, that is significantly more viewers than were turned into all of cable news in the United States. Read more...