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April 5, 2016 03:51 pm GMT

Ikea ponders the future of retail with virtual reality pilot app

CaptureIkea is coming to VR, but it’s sadly leaving the Swedish meatballs behind in regular reality. The cheapo furniture company unexpectedly announcedthis morning that they were releasing a pilot experience for the HTC Vive on the SteamVR store. Gameplay in the app is limited to wandering a kitchen and changing the color of the cabinets so it’s not exactly earth-shattering, but… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TwQjUi7kpSY/

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