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April 3, 2016 03:00 pm GMT
For many, the promise of digital advertising is the wealth of information that comes with every impression they buy. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oTt_RIDg9bQ/
Marketers should stop relying on hover rate
For many, the promise of digital advertising is the wealth of information that comes with every impression they buy. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/oTt_RIDg9bQ/
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