Why the Tesla Model 3 will make or break the company

Tesla will unveil its mass-market Model 3 to the world Thusday night. Mashable will be front and center when company co-founder and CEO Elon Musk takes the stage at roughly 8:30 p.m. Pacific Time at the company's design studio in Hawthorne, Calif.

Musk hasn't officially taken the wraps off the car, but we already know quite a lot about the Model 3. Coming nearly 10 years after the original Roadster, the Model 3 is Tesla's shot at an electric vehicle for the everyday car buyer.

It'll be the first car Tesla will make at an accessible price point, and the company's planning for its storied "gigafactory" in the Nevada desert to crank them out en masse in the coming years. It's also no exaggeration to say the company's continued existence depends on the Model 3's success. Read more...