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March 28, 2016 06:00 am

Redbox Plans To Launch New Streaming Service 'Redbox Digital'

An anonymous reader quotes a report from Consumer Reports: Redbox, the movie and game-rental kiosk service, might be getting back into the streaming game a few years after its digital streaming service, Redbox Instant, failed. The new Redbox streaming service could be a pay-per-view option for rentals and purchases like Apple iTunes or Vudu. The trade publication Variety -- which broke the story, citing "multiple sources" familiar with the company -- said that the new service will be called Redbox Digital and that Redbox is close to launching a beta of the service.Compared to a subscription service, negotiating the rights to pay-per-view titles should be easier for Redbox. And since many Redbox streaming customers already use their site to search for and reserve titles, it would be much more convenient for them to be able to immediately order a digital version. Another potential benefit would be the price of the rentals. The reason why physical Redbox kiosks are popular is because the $1.50 rental price for DVDs, and $2 rental price for Blu-ray discs are relatively cheap. Redbox Digital may gain some attraction if, and only if, there are considerable savings for users, otherwise there would be little reason to choose Redbox over a more established pay-per-view service, such as Amazon Instant, Google Play, or Vudu.

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