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March 22, 2016 12:50 pm GMT
As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy’s interesting concept catches my attention amidst a sea of marketing tech awash with jargon.As an attribution platform, Clarivoy aims to connect the dots between offline ads (like those on TV), and the subsequent online/offline purchases that take place afterward. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c8NBwUmTt1k/
Clarivoys offline advertising attribution model aims to help brands prioritize ad spend
As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy’s interesting concept catches my attention amidst a sea of marketing tech awash with jargon.As an attribution platform, Clarivoy aims to connect the dots between offline ads (like those on TV), and the subsequent online/offline purchases that take place afterward. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/c8NBwUmTt1k/
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