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March 13, 2016 11:00 pm GMT
Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz — and that’s not just Mad Men nostalgia talking. With the advent of the Internet, new technology had the power to make advertising more poignant; instead, the worst-case scenario happened. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/THFvmMZPM5U/
How emerging tech can solve ad desensitization
Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz — and that’s not just Mad Men nostalgia talking. With the advent of the Internet, new technology had the power to make advertising more poignant; instead, the worst-case scenario happened. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/THFvmMZPM5U/
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