How to send personalized mass emails in Gmail

If you want to send out the same email to multiple people, but want to personalize it for everybody, setting up a mail merge will save you a lot of time. Some email clients like Outlook have a built-in mail merge function, but if you want to use it with Gmail, you’ll have to download a Chrome extension.

A mail merge works by importing a spreadsheet and plugging in data from cells to fill in specific portions of an email, changing them for different recipients. You can start doing a mail merge by downloading the Mail Merge for Gmail add-on here.