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March 5, 2016 04:00 am GMT
There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YpxGUu-bVKo/
Want to compete with Salesforce? Buy Marketo
There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/YpxGUu-bVKo/
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