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March 3, 2016 09:11 am GMT

RNTS buys Inneractive for up to $72M as ad tech consolidation continues

Screen Shot 2016-03-03 at 09.09.53RNTS, the Dutchparent company of Fyber(formerly known as SponsorPay) and Heyzap, continues itsrun ofad tech acquisitions. Today the company announced that it has acquired Inneractive, an Israeli-based real-time bidding and mobile ad exchange, for $46 million in cash, plus up to $26 million in earn-outs and retention payments, with the deal expected to complete in Q2. This is a good… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3A-fR9kSOKk/

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