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February 28, 2016 11:00 pm GMT
Marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies. New channels, new data streams and new workflow have emerged to disrupt important aspects of marketing at big and small companies alike. And CMOs are buying — roughly $23 billion in 2015, according to IDC, and likely growing to… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bAbyvmr5qhU/
Marketing Techs Bumpy Road: Consolidation, Growth And A New Frontier
Marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies. New channels, new data streams and new workflow have emerged to disrupt important aspects of marketing at big and small companies alike. And CMOs are buying — roughly $23 billion in 2015, according to IDC, and likely growing to… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/bAbyvmr5qhU/
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