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February 20, 2016 12:00 am GMT
In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GYivUB9CJZ4/
The Mobile Electorate
In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/GYivUB9CJZ4/
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