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February 20, 2016 07:53 pm GMT

Inside Samsung 837: Samsung's first North American flagship

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Video: Noah Throop

Samsung 837, the Korean giant's first flagship retail space opens on Monday in New York City.

Located at 837 Washington Street in the Meatpacking District, the 55,000 square-foot space isn't your typical retail store. In fact, it's not a store at all.

See also: Samsung to roll out screen-equipped trucks that show the road ahead

As Zach Overton, the VP and GM of Samsung 837 walked me through the cavernous space, he told me that when Samsung decided to build its first North American flagship space, "we wanted to build what we think is the future of retail. Which is not retail, but experience." Read more...

More about Samsung, Retail, Tech, Gadgets, and Mobile

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/qQYRSQJPxTM/

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