Fitbit Alta is the company's first female-centric, fashion-forward fitness tracker

OK, we get it. Makers of fitness trackers now recognize that, for the most part, the majority of products in this category are clunky. No matter how hard the company tries to disguise wearable tech, you can almost always tell when a person is counting their daily steps. The plastic wristbands are never subtle.

While previous iterations of these handy little trackers improved the category with slimmer and smarter devices, we're finally moving into stage two of activity monitoring: fashionable options you'd actually want to wear.