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February 1, 2016 09:28 am GMT
Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based ad tech startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.” The price covers 95% of the company.Traasdahl… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/N2kMFSQ5Jlg/
Telenor Jumps Into Ad Tech, Acquires Tapad For $360M
Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based ad tech startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.” The price covers 95% of the company.Traasdahl… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/N2kMFSQ5Jlg/
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