An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
February 1, 2016 12:19 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NrIaoL5gmT8/
Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition
Some more consolidation in the online measurement and analytics space: today comScore has announcedthat it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/NrIaoL5gmT8/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch