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February 1, 2016 12:19 pm GMT
Some more consolidation in the online measurement and analytics space: today comScore has announcedthat it has closed its $732 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NrIaoL5gmT8/
Audience Measurement Consolidates As ComScore Closes $732M Rentrak Acquisition
Some more consolidation in the online measurement and analytics space: today comScore has announcedthat it has closed its $732 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/NrIaoL5gmT8/
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