Kanye West proves why Twitter really matters

It's been a rough few months for Twitter

With a slumping stock price, a mass exodus of executive talent and no clear vision for its overall product strategy, Twitter seems to be a company in flux.

For the past few weeks, I've read countless think pieces on what Twitter must do to save itself. The problem with Twitter — the problem it has always faced, really — is that it's hard to explain to users who don't already use it. Once you get it, it's great, addictive and fun. But for people on the outside looking in, the appeal can be harder to grasp.