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January 25, 2016 11:12 am GMT
DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox,has made a $10 million investment in the company. It’s a strategic stake: Sky plans touse DataXu’s demand-side buying ad tech in its current services as well as work together… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xSaWi0_XdiU/
DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech
DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox,has made a $10 million investment in the company. It’s a strategic stake: Sky plans touse DataXu’s demand-side buying ad tech in its current services as well as work together… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/xSaWi0_XdiU/
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