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January 18, 2016 04:00 pm GMT

Donor Data Is The New Currency Of Presidential Candidates

binarymoneyAs we head into the presidential primaries, there is no question big data and analytics will play a major role in targeting voters, driving contributions and ultimately determining who will be the next president. As we have transformed into a data-driven society and economy, this is to be expected. Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/F4JXBXogoAU/

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