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January 13, 2016 02:59 pm GMT
There’s a lot of talk about using data to power programmatic advertising, but according to MediaMath CEO Joe Zawadzki, the reality hasn’t lived up to “all the hopes and dreams.” That’s something he’s hoping to change, partly through today’s launch of MediaMath’s new Helix business unit.Well, not entirely new. It’s built on top of… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/X4gshWe0cIY/
Online Ad Company MediaMath Launches New Unit Focused On Customer Data
There’s a lot of talk about using data to power programmatic advertising, but according to MediaMath CEO Joe Zawadzki, the reality hasn’t lived up to “all the hopes and dreams.” That’s something he’s hoping to change, partly through today’s launch of MediaMath’s new Helix business unit.Well, not entirely new. It’s built on top of… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/X4gshWe0cIY/
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