An Interest In:
Web News this Week
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
January 11, 2016 06:39 pm GMT
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/mr4Dx12THyU/
How this American automaker became a tech powerhouse
Promoted by Ford
If you were to walk the floors of CES, who would you see? You'd see the usual characters – like eager, fresh-faced startups looking for a big break, or international tech behemoths on a mission to show off the blockbuster products of tomorrow. But you'd also see an unexpected character: An American institution "changing its stripes," per se, and becoming a headliner in tech innovation
That's the story for Ford. Still rooted in good-old-fashioned Detroit muscle, the classic American automaker has become equal parts Silicon Valley. So where you'd normally hear words like "torque" and "horsepower," you'll now hear "Internet of Things" and "electrification." Read more...
More about Auto, Transportation, Ford, Tech, and BrandspeakOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/mr4Dx12THyU/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable