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January 10, 2016 04:00 am

Apple Purchases Software Company To Read Users' Expressions

An anonymous reader writes: Apple's first disclosed acquisition of 2016 is software company Emotient, which specializes in reading users' expressions while they operate computers. Emotient uses AI software to break down micro-emotions shown on each face in a video frame and quantify it into three indicators: is the subject paying attention to the advertising, are they emotionally engaged, and are they showing a positive or negative emotion? The faces are pixelated to provide user anonymity without sacrificing the expression.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/NTX1P32tUrg/apple-purchases-software-company-to-read-users-expressions

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