Why buy an Apple Watch when you can get this very expensive Swiss knockoff?

OK, this is weird. Normally, you'll see unknown watchmakers making cheap copies of well-known brands, but now a high-end Swiss watchmaker has made a very expensive, troll-like copy of the Apple Watch

The watch, created by H. Moser & Cie., is called the Swiss Alp Watch, looks a lot like the Apple Watch, is fully mechanical (and thus, not a smartwatch by any definition) and it costs $24,900.

If all this sounds like a joke, that's because it kind of is. Although the watch is real, the Swiss watchmaker seems to be having a blast at Apple's expense, with the narrator in the promo video (below) taking not-so-subtle jabs at Apple's Jony Ive while he explains the device's "simple interface" and its only feature: It tells the time Read more...