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January 6, 2016 10:00 pm GMT
Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to a report released by the Interactive Advertising Bureau (IAB) in December 2015 — the first official study of its kind — online advertising fraud now costs advertisers $8.2 billon per year. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Hoe_QsBKMsY/
The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring
Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to a report released by the Interactive Advertising Bureau (IAB) in December 2015 — the first official study of its kind — online advertising fraud now costs advertisers $8.2 billon per year. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Hoe_QsBKMsY/
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