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January 6, 2016 05:00 pm GMT

Snapchat will stop selling its animated lenses

Snapchatthumb1

Soon you'll no longer be able to pay for extra Snapchat lenses.

The company plans to close its Lens Store, which allowed the app's users to purchase additional animated lenses for $0.99 each. The update will go into effect Friday, Jan. 8.

See also: 10 hidden tricks to make Snapchat infinitely better

To be clear, Snapchat is not doing away with the lenses entirely. The company says it plans to continue offering users about 10 free lenses a day, including sponsored ones. Those who previously purchased lenses will continue to be able to use them.

As for the puking rainbow and other popular paid lenses, the company says it will eventually offer lenses that were once in the Lens Store to users for free, though users shouldn't expect to see the most popular ones appearing any time soon. And even when they are available for free, Snapchat still plans to regularly change up the lineup. So if there's one you want to hang onto, your best bet is to buy it soon before the store closes Read more...

More about Tech, Advertising, Apps Software, Apps And Software, and Snapchat

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/8V0FFJSogIU/

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