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January 5, 2016 10:16 pm GMT
Oracle continues to ramp up its business in the area of marketing tech. Today the enterprise softwaregiant announced that it has acquired AddThis, which makessharing features (i.e., those buttonson web pages that let you share stories or follow accountson Facebook, Twitter, etc.) and audience tracking technology for online publishers and marketers. AddThis says it currently… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h1waWz-8agY/
Oracle Buys Audience Tracking Firm AddThis For Around $200M
Oracle continues to ramp up its business in the area of marketing tech. Today the enterprise softwaregiant announced that it has acquired AddThis, which makessharing features (i.e., those buttonson web pages that let you share stories or follow accountson Facebook, Twitter, etc.) and audience tracking technology for online publishers and marketers. AddThis says it currently… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/h1waWz-8agY/
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